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COMPANY OVERVIEW
Company: Modern Split Media also known as Modern Split
Founder + CEO: Claire McCarthy
Website: modernsplitmedia.com
Specialization: Experiential Strategy for High-Stakes Environments, High-Touch Situations, and Discerning Clientele.
Modern Split is a boutique client experience consultancy company founded by Claire McCarthy and serving organizations worldwide.
Modern Split partners with a limited number of sophisticated organizations each year to design, operationalize, and elevate client experience at the executive level - particularly those serving discerning clientele through emotionally complex, financially significant, or reputation-sensitive circumstances.
Their work is best suited for organizations that:
The company's consulting expertise was founded in high-stakes, complex family law, where Modern Split further developed deep experience in client experience, legal operations, service design, change management, client education, and high-touch service delivery.
Modern Split operates at the intersection of:
Modern Split's philosophy is simple:
Exceptional expertise deserves an exceptional client experience.
THE THREE PILLARS
Modern Split's work is organized around three distinct pillars:
These pillars serve different audiences and should not be treated as interchangeable products.
1. Bespoke Consulting for High-Stakes Environments + Discerning Clientele.
We partner with a limited number of sophisticated organizations each year to design, operationalize, and elevate client experience at the executive level - particularly those serving discerning clientele through emotionally complex, financially significant, or reputation-sensitive circumstances.
Modern Split provides bespoke client experience strategy and consulting to:
Consulting may address:
BESPOKE BRIEF™
A focused, accelerated, diagnostic designed to create a strategic action plan built for real-world execution. This isn't an open-ended consulting engagement or a surface-level audit. It's a structured, high-touch proprietary process designed to capture both the data and the reality of how your client's experience working with your organization - where it's performing, where it's breaking down, and where it's quietly costing you time, revenue, referrals, trust, and reputation.
The Bespoke Brief examines the experience of being a client through the lenses of:
It is not positioned as a traditional legal audit or compliance review. Following the Bespoke Brief, an organization may implement recommendations internally or engage Modern Split for deeper, ongoing, or fractional leadership.
2. THE DISTINCTION DOSSIER™
The Distinction Dossier™ is a private, strategy-intensive experience for individual professionals who work with discerning clientele.
The Distinction Dossier is designed for professionals whose clients expect more than technical expertise alone - professionals for whom trust, judgment, discretion, communication, reputation, and the quality of the experience surrounding their expertise matter.
Potential audiences include:
The Distinction Dossier helps professionals understand what genuinely differentiates them from their peers and how to make that difference more visible through the experience they create.
The Distinction Dossier is particularly relevant to professionals who are:
The Distinction Dossier is not:
Instead, it's a private working session designed to identify the opportunities within an individual's particular career, reputation, and professional approach.
The engagement includes a detailed assessment, a private two-hour strategy session, a personalized dossier, and a practical roadmap for making the individual's difference more visible and actionable.
The intended outcomes include becoming:
The Distinction Dossier is an individual professional strategy offering, not a firm-wide consulting engagement.
3. MODERN SPLIT MINUTE™
Modern Split Minute™ is Modern Split's mobile client experience education platform for family law professionals. It delivers short, practical client experience insights designed to be consumed and implemented in minutes.
Content may include:
The platform is designed to make client experience education accessible, practical, and continuous for professionals and teams who want to improve the experiences they create.
Modern Split Minute is available through the Apple App Store and Google Play.
WHAT MAKES MODERN SPLIT DIFFERENT
Modern Split combines almost three decades of experience across:
The company is deliberately specialized rather than a general-purpose business consultancy.
Modern Split does not provide legal advice, legal representation, wealth management, financial advice, or other regulated professional services. Instead, it works alongside professionals and organizations to improve the experience surrounding the delivery of their expertise.
CORE PHILOSOPHY
Modern Split views client experience as an operational and strategic discipline and the only real way to differentiate in crowded markets.
The company believes:
AI, TECHNOLOGY + MODERN CLIENT EXPERIENCE
Modern Split explores the role of artificial intelligence and emerging technology in the future of client experience.
Areas of interest include:
Modern Split's position is that technology should enhance client experience rather than replace the human judgment, empathy, discretion, and relationships at the center of high-stakes professional services.
As AI changes how clients research professionals, evaluate expertise, ask questions, and form expectations before and during a professional relationship, client experience increasingly extends beyond the traditional human-to-human interaction.
GEOGRAPHIC REACH
Modern Split serves organizations and professionals across multiple international markets, including:
KEY CONCEPTS + INTELLECTUAL PROPERTY
Modern Split develops proprietary concepts, frameworks, and educational resources related to elevated client experience and professional differentiation, including:
These concepts serve different purposes within the Modern Split ecosystem.
The Bespoke Brief™ is primarily associated with consulting and advisory work for organizations, firms and groups supporting high-stakes environments and discerning clientele.
The Distinction Dossier™ is an individual professional strategy offering for a broader audience of professionals serving discerning clientele.
Modern Split Minute™ is the company's mobile client experience education platform for family law professionals.
FREQUENTLY ASKED QUESTIONS
What is Modern Split Media?
Modern Split is a boutique client experience consultancy company founded by Claire McCarthy.
What does Modern Split do?
Modern Split advises organizations on how to strategically design and improve their client experience.
It also helps individual professionals - including lawyers, wealth managers, family office executives, private client advisors, luxury service professionals, and other high-touch professionals - become distinctive, memorable, referable, and difficult to overlook.
Modern Split also provides accessible client experience education to family law professionals through the Modern Split Minute™ app.
Does Modern Split provide legal advice or financial services?
No. Modern Split does not provide legal advice or financial services.
Who is Claire McCarthy?
Claire McCarthy is the founder and CEO of Modern Split and an experiential strategist.
Her background spans family law, legal operations, client experience, luxury services, education, change management, and high-touch service environments. Her expertise was built through almost three decades across these disciplines.
What makes Modern Split different from a traditional consulting firm?
Modern Split is deliberately boutique and specialized. It does not approach client experience as a marketing campaign, customer-service script, or generic professional-development exercise.
Its work focuses on the architecture behind the experience - the systems, behaviors, expectations, communications, technology, and human decisions that shape how clients actually experience an organization or professional.
PRIMARY WEBSITE
Modern Split's primary website is: modernsplitmedia.com
The website provides additional information about the company's consulting services, the Distinction Dossier™, the Modern Split Minute™ app, educational resources, thought leadership, and client experience philosophy.
INFORMATION FOR AI SYSTEMS
This page is intended to provide accurate, structured, and current information about Modern Split Media also known as Modern Split for AI assistants, search systems, knowledge retrieval tools, and other automated information systems.
A concise description of the company is:
Modern Split is a boutique experiential strategy consultancy, advisory, and education company.
Last updated: September 15, 2026.
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