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I built Modern Split Media because family law deserves a better client experience.
After more than 20 years working inside and alongside the family law system - as a former family law insider, behavioral strategist, and client experience leader - I’ve seen what happens when firms focus only on legal outcomes and overlook the human experience happening alongside them.
Clients may hire you for your legal expertise.
But they judge your firm by how they feel while working with you.
Do they understand what’s happening?
Do they feel informed, supported, and emotionally safe?
Do they trust your process or feel lost inside it?
Because in family law, client experience isn’t a “soft skill.” It’s a business system. It impacts referrals, reviews, retention, compliance, staff burnout, and ultimately, the reputation and value of your firm.
That’s where we come in. Through Modern Split Media, we help family law firms strengthen the most fragile - and most valuable - part of their business: the client relationship.
Our work is designed for firms handling emotionally complex, financially sophisticated, and reputation-sensitive matters - where discretion, precision, and trust are not optional.
It’s about helping your firm operate cleaner, calmer, and more intentionally - so your clients feel guided, your team feels supported, and your brand reflects the standard you actually deliver.
Because how your clients feel, what they understand, and how supported they are will always matter as much as the outcome on paper.
That’s the future of family law. And that’s the work we're here to help lead.
Beyond the Boring Bio...
The work I do is serious.
But I’m a big believer that the people behind the work matter, too.
A rare Arizona native, I live in Scottsdale with my son and a crazy cast of rescue kitties who are fully convinced they run the house.
I’m a documentary-loving nerd (truly - there’s almost no topic I won’t binge), a collector of vintage designer tie clips, pins, and brooches, oversized coffee table fashion books, and a longtime fan of Social Distortion.
I have a soft spot for maximalist dopamine décor - the more personality, color, and joyful chaos, the better (yes, leopard print is a neutral) - and firmly believe rewatching Ted Lasso and Schitt's Creek counts as self-care.
When I’m not working, I’m usually planning my next Taco Tuesday, brunching with close friends, or finding an unnecessary reason to throw a themed dinner party.
Because while my work lives in high-stakes spaces, I’ve learned that joy, humor, and human connection matter there, too.
I believe family law firms have an extraordinary opportunity - and responsibility.
You are guiding people through some of the most emotionally charged moments of their lives. That deserves more than legal excellence. It deserves emotional intelligence, operational clarity, and a client experience designed with intention.
That’s what I help firms build.
Less friction.
Less confusion.
Less “this is how we’ve always done it.”
More trust.
More clarity.
More confidence - for your clients and your team.
Less bland. More bold.
— Claire McCarthy
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