ABOUT MODERN SPLIT MEDIA
Modern Split Media was founded by Claire McCarthy, a former family law insider and behavioral strategist with more than two decades inside the systems that quietly make or break a client’s experience.
Her background spans high-stakes divorce, emotional trauma, and operational leadership, giving her a rare, inside-out view of what families, attorneys, and firms are really navigating when everything is on the line.
Claire’s work is grounded in a simple but often ignored truth: in family law, client experience is not a soft skill, it is a reputational, financial, and legal risk control system. The way clients are guided, informed, and emotionally held directly impacts referrals, reviews, compliance, and long-term firm equity.
Modern Split Media is not designed for volume-driven practices. It exists for firms handling emotionally complex, financially sophisticated, and reputation-sensitive matters - where discretion, precision, and trust are not optional.
Working with Modern Split Media signals that your firm is committed to operating at the highest standard of client trust, operational excellence, and emotional intelligence in modern family law.
Modern Split Media exists for firms who understand that how clients feel, what they understand, and how supported they are will always matter as much as the outcome on paper.
Our work is not about making firms look nicer. It’s about helping them operate cleaner, calmer, and more in control - even in the middle of chaos.
We protect the most fragile, expensive, and reputation-sensitive part of your business: the client relationship.
Founder's Note
Family law is one of the few legal arenas where money, identity, fear, and power collide simultaneously.
I’ve spent more than two decades inside that collision, watching how small moments inside a firm either build unshakable trust… or quietly destroy it.
Modern Split Media was created because I kept seeing the same pattern: brilliant attorneys, strong legal strategy, and yet clients still leaving confused, angry, or emotionally untethered - which leads to disputes, complaints, lost referrals, and reputational damage no firm can afford.
What most firms call “client experience” is treated as a soft, emotional afterthought. In reality, it's one of the most powerful levers for stability, profitability, and long-term brand equity a firm has.
— Claire McCarthy